Top Google My Business Hacks to Outsmart Local Competitors

Google My Business? More like Google My Best Friend — if you want locals to find you faster than they find their keys in the morning. In 2025, simply having a Google My Business listing is like having a party invite but showing up in sweatpants. Let’s get you dressed to impress.

Why Google My Business Still Matters in 2025

Think of Google My Business (now Google Business Profile) as your VIP pass to the Local Pack — that coveted map featuring the top three local businesses everyone clicks on like it’s the last slice of pizza. Here’s a key stat: 46% of Google searches have local intent (thanks, Nightwatch). If your profile looks like it was crafted during a coffee break in 2016, you’re basically invisible — and no one wants that.

Hack #1: Master Your Categories and Subcategories

Choosing the right categories is like picking your Hogwarts house — with serious business impact. Instead of just “Restaurant,” opt for “Vegan Restaurant” or “Plant-Based Deli.” Become the niche superhero your ideal customers are searching for.

• Pro tip: Google frequently adds new categories, so check regularly.
• Don’t skip subcategories! Cover all specialties to maximise visibility.

This ensures your dream customers find you instead of your neighbour selling kale.

Hack #2: Ensure 100% NAP Consistency Across Platforms

NAP means Name, Address, Phone number. Inconsistencies here are like giving two different addresses to your date — awkward and confusing.

• Keep your info identical on your Google Business Profile, website, social media, and every directory.
• Use tools like Moz Local or BrightLocal to spot mismatches quickly.

Your foot traffic depends on this seamless consistency.

Hack #3: Collect and Respond to Reviews Strategically

Reviews are digital endorsements that tell the world you’re awesome. Don’t hesitate to ask happy customers for detailed, heartfelt reviews (no “Great!” one-word wonders).

• Respond to every review like a gracious host. Thank the positive and address complaints gracefully.
• Feature testimonials proudly on your profile.

Active review management boosts your Google ranking like spinach powers Popeye.

Hack #4: Use Google Posts for Fresh Content and Promotions

Google Posts are like your business’s social media stories directly on the Google search page.

• Post at least weekly or biweekly.
• Use vibrant images and clear calls-to-action such as “Drop by,” “Learn more,” or “Save 20%.”
• Highlight time-sensitive offers to create FOMO.

Fresh content signals to Google that your business is active, pushing you higher in search results.

Hack #5: Add High-Quality Photos and Videos Regularly

A picture is worth a thousand words — on Google Business Profile, photos and videos are like a full TED talk.

• Showcase your storefront, team, products, or that artisanal latte art.
• Short videos introducing your business or services? Absolutely.
• Update frequently; stale images are like stale bread—unappealing.

Listings with photos generate 42% more direction requests and 35% more website clicks (source: eHopper). That’s Google magic.

Hack #6: Dive Deep into Google My Business Insights

Your inner detective will love GMB Insights revealing how people find you and interact.

• Identify popular search terms and naturally incorporate those keywords in your description.
• Monitor calls, clicks, bookings, and direction requests to tune your strategy.
• Analyse local data for customised campaigns.

Using these insights is like having Google whisper customer secrets to you.

Hack #7: Manage Multiple Locations with Individual Profiles

Have more than one location? Don’t cram all into one generic listing.

• Create unique profiles for each location with distinct descriptions, photos, and local phone numbers.
• Organise using location groups in Google Business Profile Manager.
• Verify pins on Google Maps to avoid sending customers to the wrong place.

Tailoring each profile lets every store charm its own neighbourhood, like separate block parties rather than one awkward reunion.

Hack #8: Link Google My Business to Google Ads

Connecting GMB to Google Ads via location extensions combines the best of paid and organic.

• Display your locations alongside your ads for greater visibility.
• Increase local foot traffic.
• Target nearby customers with pinpoint accuracy.

This dynamic duo functions like Batman and Robin for your local marketing.

Hack #9: Respond Quickly to Messages and Questions

Did you know customers can message your business directly through GMB? It’s like texting your store.

• Enable mobile notifications to respond promptly.
• Use polite auto-replies if busy, but always follow up personally ASAP.
• Quick responses show professionalism and eagerness to help, winning customers over.

Each message is a potential opportunity — don’t leave it hanging.

Hack #10: Showcase Trustworthiness with Accreditations and Awards

Trust badges and awards act like souvenirs, proving you’ve done the work well.

• Upload logos from certifying bodies or guilds.
• Link to testimonials and case studies.
• Highlight years in business and satisfaction guarantees.

Google sees this credibility and rewards you with clicks and conversions.